A cosy everyday hoodie created for the next generation — celebrating where they come from, the stories that are part of who they are and the legacy they’ll help carry forward.
Featuring the Rooted • Stories • Legacy design, this hoodie brings together a paisley-inspired motif with contemporary typography, creating a modern celebration of South Asian heritage, identity and belonging.
Comfortable, practical and full of meaning, it’s designed for young people to wear their heritage with confidence and pride — because every generation adds another chapter to the story.
The Heritage Collection: A contemporary collection celebrating South Asian heritage, identity, belonging and pride — created for today and carried forward by the generations to come.
Created from the vision of Sheetal Jethwa, with designs brought to life by 3LB Consultancy.
• 50% cotton, 50% polyester, 20 singles
• Fabric weight: 8 oz./yd² (271.25 g/m²)
• 2-end midweight fleece fabric
• 1 x 1 rib with spandex at cuffs and hem for enhanced stretch and recovery
• Air jet yarn for a softer feel and reduced pilling
• Front pouch pocket
• Double-lined hood
• No drawcords for child safety
• Double-needle stitching detailing at shoulders, armholes, neck, waistband and cuffs
• Blank product sourced from Honduras
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.
Little roots. Big stories. A legacy growing.
A cosy everyday hoodie created for the next generation — celebrating where they come from, the stories that are part of who they are and the legacy they’ll help carry forward.
Featuring the Rooted • Stories • Legacy design, this hoodie brings together a paisley-inspired motif with contemporary typography, creating a modern celebration of South Asian heritage, identity and belonging.
Comfortable, practical and full of meaning, it’s designed for young people to wear their heritage with confidence and pride — because every generation adds another chapter to the story.
The Heritage Collection: A contemporary collection celebrating South Asian heritage, identity, belonging and pride — created for today and carried forward by the generations to come.
Created from the vision of Sheetal Jethwa, with designs brought to life by 3LB Consultancy.
• 50% cotton, 50% polyester, 20 singles
• Fabric weight: 8 oz./yd² (271.25 g/m²)
• 2-end midweight fleece fabric
• 1 x 1 rib with spandex at cuffs and hem for enhanced stretch and recovery
• Air jet yarn for a softer feel and reduced pilling
• Front pouch pocket
• Double-lined hood
• No drawcords for child safety
• Double-needle stitching detailing at shoulders, armholes, neck, waistband and cuffs
• Blank product sourced from Honduras
Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.