SHEETAL JETHWA
Founder | Storyteller | Community Builder
Sheetal Jethwa is a Bristol-based founder, storyteller and community builder with a passion for culture, heritage, identity and bringing people together.
Her own journey has shaped a deep belief that where we come from matters — and that our stories, traditions, memories and experiences deserve to be celebrated and passed on to future generations.
Through her work, Sheetal has created spaces for people to connect, share stories and celebrate South Asian culture in contemporary Bristol.
WHY THE HERITAGE COLLECTION?
The Heritage Collection is an extension of that vision.
Each piece has been created to represent something meaningful — identity, heritage, pride, belonging, culture and connection.
Sheetal wanted to create clothing and accessories that people could wear and use proudly in everyday life.
Pieces that start conversations.
Pieces that celebrate our roots.
Pieces that remind us that our heritage is something to carry forward — not leave behind.
MADE TO CARRY A STORY.
The Heritage Collection brings together contemporary clothing and accessories inspired by the stories, experiences and connections that shape South Asian identity.
From T-shirts and hoodies to caps, totes and mugs, each design has a meaning behind it.
Modern.
Wearable.
Meaningful.
Made to celebrate where we've come from — and everything still to come.